Interactive ads are built with HTML5 which allows for a better interaction between the user and the ad unit. These can include videos, more than one CTA, music and screens within the same unit.
Animated ads inject movement in .GIF or HTML5. Depending on the design, the entire ad can be animated or just a part of the ad while the other part remains static — it’s up to you.
Static display Ads, which have been around for more than a decade, offer no movement or user interaction. They are simple images hyperlinked to an advertiser’s site. They can contain a combination of still images and text.
Video ads play a short video for the user. The video can be programmed to play automatically when a web page opens, or it can be user-activated.